# www.holloway.com > AI-optimized mirror of www.holloway.com containing 50 pages totalling 123,703 words of clean markdown content, structured data, and semantic HTML. Original source: https://www.holloway.com/. Last updated: 2026-04-27T16:18:52.293Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [Professional learning you can trust.](/site-root.html): Holloway publishes modern, practical non-fiction and timeless classics online. (302 words) ## Articles & Blog Posts - [Begin with the End in Mind](/g/great-founders-write/sections/begin-with-the-end-in-mind/index.html): “What the hell is the point of this?” (2,078 words) - [Land Your Dream Design Job](/checkout/index-html.html) (607 words) - [_Making Things Think_](/g/making-things-think/preview/index.html): AI now shapes our lives, yet few people know how machine learning algorithms work. It’s time for a detailed and approachable explanation for the intelligent reader. (12,568 words) - [Equity Compensation](/g/equity-compensation/suggestions/equity-compensation-root-s-0000001723.html): Stock options, RSUs, job offers, and taxes—a detailed reference, including hundreds of resources, explained from the ground up, for both employees and managers. (165 words) - [_Great Founders Write_](/g/great-founders-write/preview/index.html): Writing is the ultimate accelerator for clear thinking, communication, leadership, and personal growth. It’s the tool used by world-changing founders from Benjamin Franklin to Oprah Winfrey to Jeff Bezos and countless more. (12,078 words) - [Equity Compensation](/g/equity-compensation/suggestions/equity-compensation-root-s-0000001943.html): Stock options, RSUs, job offers, and taxes—a detailed reference, including hundreds of resources, explained from the ground up, for both employees and managers. (100 words) - [p/designers-bundle/index.html](/p/designers-bundle/index.html) (1 words) - [p/startup-bundle/index.html](/p/startup-bundle/index.html) (1 words) - [b/making-things-think/index.html](/b/making-things-think/index.html) (1 words) - [b/better-venture/index.html](/b/better-venture/index.html) (1 words) - [b/founding-sales/index.html](/b/founding-sales/index.html) (1 words) - [Lead high-impact interviews and learn anything from anyone.](/b/stop-asking-questions/index.html): The comprehensive guide to hosting better interviews for podcasters, salespeople, entrepreneurs, and more. Lessons from a veteran podcast host with 2,000+ episodes. (1,814 words) - [b/ask-me-this-instead/index.html](/b/ask-me-this-instead/index.html) (1 words) - [Design is hard. Finding the right job doesn’t have to be.](/b/land-your-dream-design-job/index.html): Whether you're looking for your first job or your fifteenth, you can find an opportunity that plays to your strengths, matches with your values, and provides support for professional growth. (2,091 words) - [b/admitted/index.html](/b/admitted/index.html) (1 words) - [Clear writing, clear thinking, startup success.](/b/great-founders-write/index.html): Writing is the ultimate accelerator for clear thinking, communication, leadership, and personal growth. It’s the tool used by world-changing founders from Benjamin Franklin to Oprah Winfrey to Jeff Bezos and countless more. (2,103 words) - [privacy/index.html](/privacy/index.html) (1 words) - [terms/index.html](/terms/index.html) (1 words) - [faq/index.html](/faq/index.html) (1 words) - [s/holloway-blog/index.html](/s/holloway-blog/index.html) (1 words) - [g/remote-work/about/index.html](/g/remote-work/about/index.html) (1 words) - [g/venture-capital/about/index.html](/g/venture-capital/about/index.html) (1 words) - [Align your team to avoid expensive hiring mistakes.](/g/technical-recruiting-hiring/about/index.html): A practical, expert-reviewed guide to growing software engineering teams effectively, written by and for hiring managers, recruiters, interviewers, and candidates. (2,137 words) - [Why This Guide?](/g/equity-compensation/sections/why-this-guide/index.html): The first edition of this work, written by the same lead authors as the one you’re reading now, received significant feedback and discussion on Hacker News, on GitHub, and from individual experts. Now, Holloway is pleased to publish this new edition of the Guide. We’ve expanded sections, added resources and visuals, and filled in gaps. (560 words) - [Get ready to build.](/b/no-code/index.html): In this guide through the no-code revolution, you’ll learn technologies that will enable you to create your own apps, train your own algorithms, and build your own automated workflows. Get ready to become more productive and in control of the technology you use every day. (1,050 words) - [Creative Doing](/b/creative-doing/index.html): Whether creative work is part of your full-time job or personal passion, a few simple and powerful tools can unlock a unique creative process that works for you. (1,782 words) - [The Holloway Guide to Using Twitter](/g/using-twitter/about/index.html): This guide will help professionals in all fields use Twitter to find collaborators, generate ideas, build a brand, and more. (230 words) - [Security. Explained for the rest of us.](/b/security-for-everyone/index.html): You don’t need deep technical knowledge or deep pockets to secure your startup or growing business. From your personal laptop to the people, data, and systems of your company, this comprehensive resource offers low-cost, scalable security solutions to help you protect what matters most. (1,328 words) - [The missing manual for ambitious software engineers.](/b/junior-to-senior/index.html): A practical guide to self-confidence, personal growth, teamwork, learning, communication, and delivering results—the soft skills that every programmer needs to thrive in their job and be ready for a senior role. (1,577 words) - [Make sure your equity generates wealth, not a shocking tax bill.](/g/equity-compensation/about/index.html): Stock options, RSUs, job offers, and taxes—a detailed reference, including hundreds of resources, explained from the ground up, for both employees and managers. (1,379 words) - [The Holloway Reader](/g/equity-compensation/sections/the-holloway-reader/index.html): The Holloway Reader you’re using now is designed to help you find and navigate the material you need. Use the search box. It will reveal definitions, section-by-section results, and content contained in the hundreds of resources we’ve linked to throughout the Guide. Think of it as a mini library of the best content on equity compensation. We also provide mouseover (or short tap on mobile) for definitions of terms, related section suggestions, and external links while you read. (469 words) - [Do great work. Get paid what you’re worth.](/b/art-for-money/index.html): Essential principles for every creative freelancer on how to win clients, stay true to your art, and grow a business you love. (2,532 words) - [Learn as a Team](/s/team-access/index.html) (356 words) - [Angel investing, from fundamentals to term sheets, explained from the ground up.](/b/angel-investing/index.html): A practical and detailed guide to angel investing that is essential for beginners and seasoned investors, as well as founders raising an angel round. Covers fundamentals, finding deals, financings, term sheets, example documents, and common pitfalls. (1,814 words) - [Read on Holloway](/s/read-on-holloway/index.html) (82 words) - [Holloway _Editorial Principles_](/g/editorial-principles/index.html): Editorial principles used in Holloway guides and editorial work (1,308 words) - [The Holloway Guide to Raising _Venture Capital_](/g/venture-capital/preview/index.html): A current and comprehensive resource for entrepreneurs, with technical detail, practical knowledge, real-world scenarios, and pitfalls to avoid. (25,125 words) - [High-Value Knowledge for Entrepreneurship, Creativity, and Growth](/catalog/index.html): Browse Holloway’s inventory of modern practical non-fiction. (479 words) - [Mission](/about/index.html): Holloway publishes digital books on complex subjects like remote work, raising venture capital, and angel investing. (534 words) - [The Holloway Guide to _Equity Compensation_](/g/equity-compensation/preview/index.html): Stock options, RSUs, job offers, and taxes—a detailed reference, including hundreds of resources, explained from the ground up, for both employees and managers. (13,191 words) - [The Holloway Guide to _Using Twitter_](/g/using-twitter/index.html): This guide will help professionals in all fields use Twitter to find collaborators, generate ideas, build a brand, and more. (19,878 words) - [Kinds of Companies](/g/equity-compensation/sections/kinds-of-companies/index.html): A company is a legal entity formed under corporate law for the purpose of conducting trade. In the United States, specific rules and regulations govern several kinds of business entities. Federal and state law have significant implications on liability and taxation for each kind of company. Notable types of companies include sole proprietorships, partnerships, limited liability companies (LLCs), S corporations, and C corporations. (932 words) - [Holloway](/login/index.html) (30 words) - [s/trh-excerpt-diversity-and-inclusion-in-tech-pt-2-improving-the-hiring-process.html](/s/trh-excerpt-diversity-and-inclusion-in-tech-pt-2-improving-the-hiring-process.html) (1 words) - [A new way to publish your work and delight your readers.](/publish-on-holloway/index.html): Holloway helps authors spread their ideas, grow their audience, and get paid. (340 words) - [Understanding Venture Capital](/g/venture-capital/sections/understanding-venture-capital/index.html): When it comes to raising venture capital for a startup, many founders find themselves grasping at all the terms and language that get thrown around. What actually is a startup? Heck, what’s a founder? How is venture capital different from other kinds of investment? Who are venture capitalists? How do they make money? If you’ve ever nodded along to a conversation, hoping to get from context a definition of a term you think you should already know, this section is for you. Experienced entrepreneurs may wish to skip it. (10,136 words) - [Typical Employee Equity Levels](/g/equity-compensation/sections/typical-employee-equity-levels/index.html): Compensation data is highly situational. What an employee receives in equity, cash, and benefits depends on the role they’re filling, the sector they work in, where they and the company are located, and the possible value that specific individual may bring to the company. (851 words) - [409A Valuations](/g/equity-compensation/sections/409a-valuations/index.html): When a person’s stock vests, or they exercise an option, the IRS determines the tax that person owes. But if no one is buying and selling stock, as is the case in most startups, then the value of the stock—and thus any tax owed on it—is not obvious. (777 words) - [Legal Fees and Expenses](/g/venture-capital/sections/legal-fees-and-expenses/index.html): In addition to paying their own lawyers for work done related to negotiating a term sheet, the vast majority of venture capital funds require the startups they invest in to pay for a portion of the investors’ legal bills. Investors’ legal fees, if not paid for by the startup, come out of investors’ management fees. A small group of venture capital firms, including K9 Ventures, Afore Capital, Bloomberg Beta, Homebrew, and Spark Capital, believe investors should pay their own legal expenses. Critics believe these firms are employing a marketing tactic akin to “founder-friendly religious activity,” saying that who pays legal expenses is a minor point in the scale of an investment deal, and over-negotiating on the bill is ultimately a waste of energy. (906 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/content/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/content/robots.txt): Crawler directives