# Clear writing, clear thinking, startup success. ## Entrepreneurs compete on an increasingly crowded, global level. It’s not enough to have a great idea, product, or business model — you need to tell your story. Get concrete, step by step instructions on how to improve your writing, communication, and leadership. This special Holloway edition provides a comprehensive toolkit, including an on-demand writing course. - **The entire online book** - Strategic Writing Course ($89 value) - Additional Digital Training ebook - 20+ templates and supplemental material - Lifetime digital access - Advanced search, bookmarking, future updates, and more through the Holloway Reader $49 [Buy ►](https://www.holloway.com/checkout/index.html?product=great-founders-write) [Read Preview ►](https://www.holloway.com/g/great-founders-write/preview) [Why read on Holloway?](https://www.holloway.com/s/read-on-holloway) > I never considered myself a writer, but Ben helped me turn my two decades of startup experience into a book I'm incredibly proud of. I'm a better founder because of it. > — Andrew Warner (entrepreneur and host of the hit startup podcast, Mixergy) # Great Founders Write ## Principles for Clear Thinking, Confident Writing, and Startup Success by Ben Putano Accelerate Your Business, Career and Personal Growth Why do we get stuck in our own heads? Why do we struggle to share our vision and ideas? Why does growth seem to come so easily to some, but not to us? What is holding us back from building the business, career, and life of our dreams? The secret to entrepreneurial success has not changed in millennia. But today, it’s more important than ever: **Great founders write.** Writing is the ultimate accelerator for clear thinking, communication, leadership, and personal growth. It’s the tool used by world-changing founders from Benjamin Franklin to Oprah Winfrey to Jeff Bezos and countless more. **“Clear thinking is clear writing. One cannot exist without the other.” – William Zinsser** In today’s knowledge-driven economy, ideas are your most valuable currency. The new rich are those who can communicate clearly and build a loyal following. That’s why writing is the most important skill and habit for founders to develop. Are you ready to unlock your full potential, grow your influence, and lead your business to new heights? It’s time to join the ranks of great founders. It’s time to write. _Great Founders Write_ will teach you how to: - Write clearly for teammates, customers & investors - Communicate your vision and ideas with confidence - Build an online audience by telling stories that stick - Accelerate your personal growth and learning You’ll also get: - A **library of writing exercises, guides, and frameworks** you can use to become a better writer TODAY. - Access to an **8-part video course** on copywriting, storytelling, and more. # Table of Contents ## Part I Write with Purpose [Begin with the End in Mind Read Preview](https://www.holloway.com/g/great-founders-write/sections/begin-with-the-end-in-mind) - Say the Most Important Thing First - Sell With Storytelling - Train Your Team For Success ## Part II Write with Empathy [Kill Your Ego, Replace With Empathy Read Preview](https://www.holloway.com/g/great-founders-write/sections/kill-your-ego-replace-with-empathy) - Know Thy Reader - Find The Win-Win Opportunity - Nurture Key Relationships ## Part III Write with Clarity [Make Every Word Count Read Preview](https://www.holloway.com/g/great-founders-write/sections/make-every-word-count) - Simplify - Never Skip Editing - Design for Easy Reading ## Part IV Write with Courage [Lead from The Front Read Preview](https://www.holloway.com/g/great-founders-write/sections/lead-from-the-front) - Build Your Audience - Practice, Practice, Practice Postscript: The Work Has Just Begun Acknowledgments About the Author # A Timeless Skill That’s More Relevant Than Ever Great founders write because… - **Writing is your primary means of communication.** With remote teams, international partners, and a global customer base, we’re spending less time in the same room with the people we work with. Written communication skills have never been more valuable. - **Your competition is fierce and well-spoken.** Traditional barriers to entry are gone. You aren’t just competing for wallet share, but also mind share. Ideas are just as important as products and services. - **Adaptability is the #1 trait of successful founders.** The world is changing faster than ever. Writing is the ultimate personal development tool to improve your strategy, learn new skills, and become your best self. - **Writing is the master key that unlocks everything else.** Great founders write to learn from the past, lead in the present, and create the future. _Great Founders Write_ will give you the principles and practical exercises for better writing in your career and life. ### About the Author **Ben Putano** Damn Gravity Media Ben Putano is a writer, entrepreneur, and book publisher. He’s the founder of Damn Gravity Media, a publishing house that inspires and educates tomorrow’s great founders. Ben lives in Chicago with his wife, Mary, and is an avid ultimate frisbee player. # What People Are Saying About the Book and Writing Course - **Sara Loretta:** I got more out of Great Founders Write than I did from a $17k coaching program. - **Molly at Goblinapp.com:** Are you a founder? You need to sign up for this writing cohort today. Blogging has literally built my business, brought in clients and people, and you’ll learn a lot about yourself too. - **Aleksandar:** Amazing story about creators’ vulnerabilities. Last year I bought Ben’s book and from what I can say - it’s maybe the best book about writing that I have read. No fluff, just hit the mark. - **Espree Devora:** Ben and Grant offer kind care. This is a significant cohort based on elementary steps for writing. Learning how to write with heart goes a long way. - **Vineet Sinha:** Loving the ideas in Great Founders Write by @BenjaminPutano. As someone with big dreams who struggles with writing, this book has lots of actionable ideas. It is a great reference. - **Andrew Warner:** I just bought Great Founders Write. Ben published my book, and when he did, he said I need to be more vulnerable, but I kept pushing back. Now I see how important it is to connect with readers emotionally. - **Christina Bowen:** I'm taking a #greatfounderswrite course from GFW right now and finding a lot of clear, actionable things I can do! The course helped map out my personality to a person who writes coherently for other humans. Recommended! - **Tobias Günther:** If you want to improve your writing as a founder (which you should!), following @BenjaminPutano is a great start. - **Paul Doerwald:** I’m Paul Doerwald, CEO and Founder of Clockk. I joined GFW because I am a Founder, and I wanted to build a discipline of writing. My biggest takeaway is the wonderful community that Ben curates. # Frequently Asked Questions - **What exactly am I buying?** By purchasing a title on Holloway.com, you get full digital access to the book and all other resources that come with it, for unlimited use by you. - **What is the Holloway Reader?** The **Holloway Reader** lets you read and engage with books bought on Holloway. Many of our readers call it the best reading experience for books on the web. - **Are there any discounts?** We do offer discounts if you select a bundle or more than one title during checkout. - **Can I buy Holloway titles as a gift?** Yes! You can purchase and instantly share lifetime digital access for any title in the catalog. - **Can I buy Holloway titles for my team or my company?** Yes! It’s just like a gift for a few people, as above. - **I have more questions!** Don’t we all. Check the full FAQ at [Holloway](https://www.holloway.com/faq).